Although Halford's have not always traded in car parts & accessories they are a very old company that started in 1892 as a cycle company in Birmingham and gradually expanded into a national chain of local hardware stores before encompassing motoring products along with such exotic items as Mopeds and Lawnmowers, and I would think they are the oldest surviving company of their type.

This is an original 1930's company badge that as far as I am aware was worn by staff serving customers

This is an atlas dating from the 1930's

This is the 1954 Catalogue with a couple of the pages.

Yet another design change from 1965

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